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>>neile: hello, i'm neile jones, your host of focus on suppliers. in this week's episode we focus on back to school and back to college. families want a seamless shopping experience whether it be online or in-store. our friends from bed bath & beyond
share how they take one need and translate it into several big moment opportunities. plus, olivet talks to us about focusing on what the consumer's looking for not just your buyer. and will roth explains the benefit of partnering with colleges to
promote your brand. focus on suppliers starts now. (music) >>focus on suppliers is presented by 8th and walton, the premier destination for supplier development, and sponsored in part by dun & bradstreet, saatchi and saatchi x,
casestack, excel displays and packaging, and other outstanding companies. >>jessica: your millennial fun fact is of the millennials going back to school this season 85% of them are planning on spending what they spent last year if not more in their back to school
shopping needs. as a part of that, 6% plan to spend that only online. that means that most of our millennials are going to be shopping both online and in-store for all of their back to school needs. it's important that as we create those retail shopping
environments for them either online or in-store that we're really making it about connecting with them emotionally providing them with tips and trends that are happening in the marketplace. this is really going to motivate their purchase by giving them reasons to buy
that are all related back to what those tips and trends are. we've got to facilitate that purchase by making it easy for them to buy and pick up. ultimately, we've gotta facilitate that purchase experience to make it as easy as possible for them when they're
shopping either online or in the retail environment for their back to school needs. and we'll see you for your next millennial minute. >>neile: when we talk about back to college we thought why not visit with our friends at bed bath & beyond? this retailer
really works hard to cater to that demographic and others. so joining me today is jennifer simpson. thank you for being here. >>jennifer: thank you so much, neile. >>neile: let's, let's dive right in. i don't mean to
interrupt, but i'm pretty excited about this. (chuckling) >>neile: you guys have a unique program where you can order something, but you don't have to take it with you 'cause you can pick it up somewhere else? >>jennifer: absolutely. what we
do you come in. you choose all your merchandise like you're scanning for a bridal registry. we send that list to the closest store, the location you're going to. we pack it up. we have it ready for you for pick up. >>neile: and it's called pack and hold.
>>jennifer: pack and hold. yes, ma'am. >>neile: but to go along with that if you have questions because maybe you're moving from here to d.c. and you don't know exactly what a certain school will allow or won't or the size of the beds.
>>jennifer: sure. we have lists available for every college, every community college. it tells you exactly what you need, the dimensions of your dorm room, how big your closet is, which most don't think about that, so storage under the bed is important. i know as girls we
have so many pairs of shoes, clothes, >>jennifer: so it's hard to bring your clothes for an entire year especially if you're not close enough to come home and switch it out. >>neile: and then it also tells you what's allowed and then
>>jennifer: yeah. >>neile: what, what's not allowed. >>jennifer: yeah. yes. exactly. >>neile: and for you guys this is more than just a seasonal thing. >>jennifer: absolutely. we wanna make that transition to college
as seamless as possible so that you think of us for all your needs. so when you get the first job and you're moving to furnish your first apartment you come to us. when you get married and you're so excited you come and build your bridal registry with us. and then pick out all
the items for your home. then you have your first child. we wanna build that customer for a lifetime. >>neile: you just want them to know that they're gonna be treated well and then come back and >>jennifer: absolutely.
>>neile: okay. so let's look at your neighborhood stores because some stores are far apart and some aren't. how do you make them different as the manager? >>jennifer: just being so close to fayetteville it is such a huge difference being a college
town as opposed to northwest arkansas. we've got a melting pot of people from all across the country. um, again we have a retirement community to our north. and they're a very big part of our business and a loyal, trusted customer that we enjoy. we bring in local
artists, local vendors. >>neile: you encourage that. >>jennifer: absolutely! absolutely. please come in anytime. i'd be, and i will give anyone the time. it may be the perfect item for our store. >>neile: and you're, and we're referencing for those of
you not in northwest arkansas. there's a fayetteville store and there's a store in rogers. they're about 30 minutes apart. so this is how you guys try to differentiate those stores >>neile: and really give them a local feel.
>>neile: is that a good way to put it? okay. last thing. sometimes you have special events to engage people, correct? >>jennifer: yes. just this july 17th we had a back to college event. so much fun. lots of giveaways. we give expert
advice. we help you set up your dorm room. we had a, a sample dorm room so you could see it in real life on the dimensions and what you'll actually need and what's useful. so it was great. the kids really enjoyed that. >>neile: so lots of options at
bed bath & beyond. >>jennifer: yeah. yeah. >>neile: thank you so much for your time. >>jennifer: no. thank you. i appreciate it. >>neile: nice to see you. >>jennifer: thank you. >>neile: we'll be right back.
>>neile: be sure to like 8th and walton on facebook. >>andy: we'd like to welcome brian hutchinson, vice president of shopper marketing from excel displays and packaging. welcome, brian. >>brian: thanks, andy. glad to be here.
>>andy: brian, can you share with us some of your insights and thoughts on back to school with walmart this year? >>brian: sure. so just like other years you're gonna see a whole lot of the same. you're gonna see the pallet train and you're gonna see the retail
signage announcing back to school and all the displays all around the store. but this year it's gonna be a little bit different. it's not business as usual. we have a new player who's entering the market and that's the millennial mom. >>andy: the millennial mom. so
how are they shopping differently? and, and what would you tell suppliers that they need to do with their brand in order to, to communicate better to the millennial? >>brian: sure. so, uh, as you know, this is a very stressful time for moms.
>>andy: mmhmm. >>brian: and so any chance that we, we can help brands eliminate that stress, reduce her amount of time shopping in this area is gonna go a long way. in fact, 7 out of 10 moms are going to give or receive recommendations. and so brands that can help with
that in eliminating that time and stress during this process is gonna go a long way into making it onto her recommendation list. >>andy: sure. >>brian: the other thing is that 62% of millennial parents like to support brands who stand for
a worthwhile cause. and the old model of buy one get one is kind of outdated and it's, it's shifting now. millennial parents, they wanna see a brand who, who stands for something, who wants to make a change to something that needs to be a tag. brands who make their cause
clear are gonna succeed. >>andy: well brian, it sounds like the millennial moms are really changing the retail space both for walmart and other retailers. >>brian: they are, yes. >>andy: yeah. the millennial moms are coming.
>>brian: they are. >>andy: yeah. so if people wanna find out more information or talk with you, excel display and packaging, how do they get ahold of you? >>brian: so they can visit our website at www.xlpop.com. >>andy: great. well, thank you
so much for your insight and your time today, brian. >>brian: thank you, andy. >>andy: we'll be right back. to school or back to college, it only makes sense to have a friend here from the sam walton college of business. and i wanna say thank you so much for being
here with us today. we have brent williams who's the associate dean. >>brent: thank you. >>neile: you guys have a lot of things happening. i wanna stop for a minute before we jump right in and say there's wonderful opportunity here for
our suppliers to partner with you and really work with you and vice versa. >>brent: i think there's some great ways to suppliers to engage. our student population is growing. we have 5,800 students. >>neile: wow.
>>brent: we want you to hire those students. so please engage with us in that way. i think another wonderful way to engage is internships. and it's a way that you can begin small with us. hire a student that's coming out of their junior year or sophomore year. bring them
into your business putting them on, put them on a meaningful project. let them learn from you and you learn from them. >>neile: and then really create that partnership where they can offer feedback to you about maybe more of what they need to see and vice versa.
>>brent: i think cpg and supplier executives can really look at these students and learn what does this workforce want? what is this generation looking for when they're applying for jobs? >>neile: and that could help everyone with recruitment,
right, in keeping talent here. >>brent: absolutely. and that benefits the walton college because as these students get great internships, great jobs, the demand only increases. >>neile: word of mouth spreads. speaking of everyone is so excited about the mcmillon
innovations so i know you are. how did we get here? >>brent: i'm excited. this idea was born actually at a center for retailing excellence. the idea was simple. it was our students need to understand how to be innovative. they need to understand the technology
that's gonna transform retail in the future. the center for retailing excellence sponsored this. and that we really aren't even, we don't even have a grand opening, but we've already expanded. we've moved to a new location thanks to the generosity of doug
and shirley mcmillon. >>neile: it's so crazy to me to think about that. you don't launch until the fall, but you've already expanded. >>brent: that shows you the support that we have in northwest arkansas. >>neile: so fair to say
suppliers probably wanna get on board with this now. >>brent: absolutely. and so once we open, once we're grand opened, please come by. visit the studio. see what's going on. interact with the students. touch it and feel it. >>neile: and you really want
communication so how should they reach out to you? what's the best way? >>brent: i think the first thing to do is please go to the mcmillon innovation studio website, understand what the mission is, and please engage us through that. email us. and
we'll set up a time for you to tour the studio. >>neile: i, i want to see the studio. i know a lot of people do. >>brent: i hope you come. >>neile: i just wanna kinda back up and just kinda put all of this in one nice package and say
basically if suppliers will work with you and if the sam and walton college of business can work with them we set up a great synergy for keeping talent here, working on future recruitment, and just continuing to grow what's already wonderful. is that a good way to
>>brent: i think that's right. we wanna be a part of the northwest arkansas ecosystem. >>neile: and legacy. >>brent: absolutely. >>neile: thank you so much. >>neile: we've heard from previous guests the importance of customization and
localization. so when we talk about back to school, back to college, this comes up a lot. with us today a special guest, will roth from ing to talk a little bit more about how suppliers can partner with different colleges and why they might want to do that.
>>will: yeah. so i'm glad to be here. so, so we really look at that in two ways. to me there are two reasons why partnering with the razorbacks is such a value. number one, is standard marketing and advertising. regardless of what your product is you need to get your brand,
your logo, your word out there. and so when razorback fans are at attendance at whatever event it might be, they are seeing your advertising. they are seeing your logo in our venues. the second reason which is a little more specialized to northwest arkansas is the
community and local engagement it provides you. we all know that walmart places a big emphasis on their suppliers, on their vendors being involved in the northwest arkansas community. and there are a few things that, that shine a bigger spotlight on northwest arkansas
than the arkansas razorbacks. and so our partners have found great value in that brand exposure, from marketing and advertising, and the community public relations piece. >>neile: well, let's talk about that. we have an example of that in kettle chips.
>>will: absolutely. we've had a great relationship with kettle chips for 7 or 8 years they are the official chip of the razorbacks. and so we, we came to them again 7 or 8 years ago and started this partnership where they will get the marketing, they'll get the
advertising value, and then they have the rights to utilize the razorback logo and the phrase official chip of the razorbacks. on top of that which, which is another added bonus for them is that we sell their chips in all concession stands at razorback events.
>>neile: and who wouldn't want that, right? >>will: absolutely. great exposure for them. >>neile: but i also wanna talk about the lift in sales and then out of the top 10 supercenters you were telling us what you've seen.
>>will: yes. so there's a great stat with kettle chips. a few years ago they showed me that of their stores across the country, 2 of the top 10 kettle chip store's sales were in northwest arkansas. and so that, that is a great stat for me to show that our partnerships truly
work for our suppliers. >>neile: and i just have to ask you a lighthearted question. your job has to be so much fun. >>will: it is. for someone who grew up in arkansas and who realizes that the arkansas razorbacks are everything in this state to me personally and
to so many arkansans. it's a dream come true everyday. >>neile: aw, thank you so much for taking the time to share with us. >>will: thank you, neile. >>neile: joining us now is doug keller from infinity product group. thank you for being here
today. >>doug: you're welcome. thank, thanks for having me. >>neile: we have about 3 minutes and a lot to talk about. i'm jumping right in. >>doug: okay. >>neile: one of the categories you're in, obviously
accessories, scarves have been very successful for you. what are some of the trends you've seen? >>doug: yeah, they have been. and they've turned into more of a license product for us. it's a great accessory for, for ladies to put on over a, and
still show their team spirit. so what we've done is developed an infinity team sports scarf >>neile: yeah. >>doug: that has all of the licensed logos on it. we licensed over 150 teams for our scarf. >>neile: which is quite a
process, but it's something that's paid off for you in the long run. >>doug: it is a process. you've gotta go through a lot of the preproduction, postproduction, and of course all of the development prior to >>neile: we talk about licensing
i'm seeing it also here which is another product that you carry. >>doug: yeah. our comfy critters are great. they're wearable stuffed animals, and we've licensed those products with nickelodeon and eric carle, the very hungry caterpillar. and
when you show a lot of great licensing partners, great product they're very supportive. you know, they get a lot of product a lot of times that just don't cut the mustard. but our products do and our comfy critters definitely >>neile: well, show us a comfy
critter. show >>doug: so a comfy critter, he's a wearable stuffed animal. so he sits like this or the kids can unfold them and they turn into a wearable blanket. and then when they're done runnin' around playing with it, carryin' it, they
fold it back up and the parents love it because it's machine washable >>neile: mmhmm. >>doug: and it turns back into something nice and neat and not just a blanket thrown all over the place. >>neile: well, and if you're
taking a road trip then you just toss it in the car. you have a pillow and blanket in one. you don't have to take two things, right? >>doug: yeah. that's right. that's right. and they go crazy for it so >>neile: well, one of the things
that's been important for you, and you have said this. i'm not putting words in your mouth. you were kind of a little slow to embrace it, but i think you're glad you have now is e-commerce. >>doug: right. you know, that's turned into a great
platform for us. and it's also been a great testing market for us because that's a channel where we put product out there and we get tremendous feedback whether it's good, bad, or indifferent we get great feedback. >>neile: any advice you would
offer to other suppliers watching today that might translate to their category whatever it may be. >>doug: yeah. i think make sure, listen. you gotta do a great job. you've gotta provide what you're gonna, you know, do what you say you're gonna do,
but also don't be afraid to go big. do it. >>neile: bite off more than you can chew is what you said, >>doug: that's exactly right. that's exactly right. >>neile: okay. and then how important is innovation? >>doug: uh, we spend probably 4
or 5 hours a week on innovation. we come up with new products for new categories all the time. so we spend, we put a lot of effort into that. >>neile: you said to me you're only as good as your last product. that's what you have to keep in mind.
>>doug: yes. that is true. that's right. >>neile: okay. thank you so much for being here today. and i just wanna reiterate to people the two points that i took from what you were saying. one, if you've got an idea go big or go home.
>>doug: right. >>doug: right. >>neile: and to keep innovating because when you stop innovating is when you get behind. >>doug: right. and that's when you just stay stagnant and everybody likes to grow. >>neile: exactly. thank you so
much. >>doug: you're welcome. >>neile: follow 8th and walton on twitter. >>beau terre office park is conveniently located off i-49 and near walmart's facilities. our beautiful campus is northwest arkansas's largest
office park. let us build to suit your needs. rates start at fourteen-fifty per square foot. visit beauterre.com today. (upbeat music) >>casestack, the leader in collaborative retail consolidation programs. we offer the supply chain expertise
needed to navigate the challenges of selling products with the world's largest retailers. and we provide customers with a customizable, scalable, environmentally sustainable supply chain with the same advanced technology typically used by larger rivals.
by leveling the playing field, casestack lowers distribution costs and increases overall margins. casestack. retail logistics is what we do! >>bentonville plaza. across the street from the walmart home office. the best office location offers proximity and services
like no other business complex in the area. call 479-200-1112 today. >>you just had your buyer meeting. now there's follow-up to do. maybe your buyer wants more on seasonal sales or invited you to prepare a joint business plan or set up a date
for your line review. 8th and walton can help. our experts work with you one-on-one in a confidential setting to prepare for your next buyer meeting. the classes we offer help you, too. retail link, supply chain management, inventory management taught in cities across the
country, in canada, and in latin america. so before your next buyer meeting, contact 8th and walton, then relax knowing that you will be ready. >>neile: always a pleasure to have our friends from olivet international here. and with me today megan overbey. thank you
for being here. >>megan: thank you so much for having me again. >>neile: you guys have a wonderful product that you've put together. let's first tell our suppliers and our viewers what you've got. >>megan: sure. so in stores now
we have a 5-piece backpack set. it retails at $9.88 which is an amazing value for the customer. it's a backpack, a lunch kit, a meal carrier, a cinch sack, and a water bottle. >>neile: we've got the lunch kits here on the, on the desk. but i wanna especially talk to
you about, 'cause we're looking at the back to school, back to college category. >>megan: mmhmm. yep. >>neile: the importance of packaging and price point in this. >>megan: sure. i mean, those are both, both very important. the
price point needs to be a very, very sharp compelling price point for the customer, um, high value. so in this item we feel that we've achieved that at $9.88. you're getting a tremendous value on that. packaging is really important because you only have a few
seconds to sell the customer once they're looking at the product and making their decisions. so we've made sure that we've included really clear packaging so when they're looking at our product they know right up front what they're getting and what the
different accessory pieces look like when they're making that purchase. >>neile: and you guys also really tried to think about the consumer in the, in the sense of convenience. >>megan: mmhmm. yes. i think that's really important. we
always think about what's the lifestyle of this customer who's gonna be purchasing this product, and how do we make it easier for them and make sure that our product can cater to all those different events that they have going on in their busy life. so we've, we've
included that in, in definitely in the thought process behind creating this product. >>neile: so as they're checking off some of the things they need to get maybe for back to school, this is also some of the things they just might use. >>megan: yeah. so they can check
off backpack, but along with doing that and making that purchase they can also check off meal carrier, a water bottle, a pencil case. so it's, it's a really added value to making that purchase. >>neile: you guys have worked really hard, and you've seen a
lot of success as a result of that. we obviously have suppliers who watch this show. a valuable piece of information that you might share with them that they might take away from >>megan: i think that it's very important to always think about the customer when you're
creating the product. you have to sell the buyer of course, but you have to sell the customer. and when the product hits on, hits the floor, um, that's what they're gonna be thinking. and that's what's gonna at the end make your product successful or not. so
thinking of how do we cater to their busy lifestyle, what function and features would you be looking for if you were making this product. and, and even doing some different wear tests with customers and having them take it out and, and finding the feedback from them
on what you need to change or adjust before it actually gets to store level. >>neile: and then is it fair to say yes, you wanna hit your price point, but don't sacrifice quality? is that >>megan: you always have to have quality first. i mean, you want
to give the product, the customer product that's gonna last. and that's very important to us. and that's part of the customer making the purchase and the decision to purchase that item. so we do not sacrifice quality. >>neile: is it fair to say if
you're taking care of the consumer really you're also taking care of the buyer, and it all kinda works together. >>megan: absolutely. >>neile: okay. >>megan: we want the customer to be happy, the supplier and the buyer. and if the customer's
happy they're gonna continue to purchase the product. and that's obviously gonna make the supplier and the buyer happy as well. >>neile: thank you for being >>megan: thank you so much. >>neile: joining us now a special guest, one of our own
that i'm so pleased to introduce you to. ron tiarks, thank you for taking the time. >>ron: it's great to be here, >>neile: you have more than 20 plus years experience in the retail world including walmart. >>ron: yes. you know, retail's a great career to be in. it's
very interesting and very broad business. it's a lot of fun. >>neile: well, i wanted to ask you today about something that we hear about a lot. it's a problem, and i know you have a definite opinion when it comes to out-of-stocks. >>ron: yes. you know, from a
store manager point of view, i was in operations for a long time, it, it's a real problem when a store becomes out of stock. and, you know, when you walk into a store and you see a lot of out-of-stocks on the shelf you know that sales are probably gonna be a problem for
a long time because you begin to lose modular integrity. even when a product does come back in where does it go? it's much more difficult to stock. you know, the, the shelf space gets taken up by some other items. the labels end up moving or coming off. it's a real
problem. >>neile: but you were saying that there are some things that suppliers can do to avoid this, the importance maybe on forecasting. >>ron: yes. you know there's, you know, for many of the suppliers watching they'll
think, you know, store execution problems. but what can a supplier do? you know, forecasting is very important. having your fine lines right so that the forecasting adjusts to seasonality correctly. >>ron: working very closely with the replenishment manager. those
are all things that are very important in order to have a consistent in-stock level. >>neile: and speaking of consistency, let's talk about efficiency. labeling can make such a big difference. >>ron: yes. you know, something as simple as what walmart's
requesting now in the food suppliers and that's where you have the bar code on all 6 sides of a box. you know, being able to find that item in the back and scan it and do, make your pick lists and take it to the floor and stock it, those things are important. whatever you can
do to help with the store's execution makes a lot of difference. >>neile: so really kinda take a look at what you can do internally and go from there. >>ron: yes. whatever you can do to put a program together to make it easy for the store, uh,
you're, it's gonna make, produce results. >>neile: and i'm assuming proactive is better than reactive always. >>ron: no doubt. >>neile: okay. so when we talk about a couple of things. we've given them two. are
there a few more things that suppliers can do to help with this? >>ron: um, think like a customer. you know, it, it's, it is a very challenging thing. out of stocks are very critical. but that exponential problem of running out, you know, be
fanatical about it. you know, whatever you do, don't let an item be out of stock. and it is frustrating at times because you have to work together with walmart to make that happen, but it's worth your effort. >>neile: mmhmm. >>ron: you know, the sales again
is exponential problem once you run out. >>neile: and as a consumer i want to know that i can go to the same place in the store and that's where i'm gonna find my item. that i can count on it. >>ron: you don't wanna, you don't want to have a customer
change their habit by going somewhere else. once that happens you, you know, a company like walmart they lose that trip. even if it's just once a month, that makes a big difference on the overall basket. >>neile: now if you haven't
been on the shelf for awhile when is the time to plan for your next modular? >>ron: right now. (laughing) >>ron: you need to study the, the item. again, preparing for your, your forecasting. what's selling, what's not selling.
how to, how it fits on a modular. um, you know, the product etcetera. even something as simple as what should the shelf label description be. that helps with the stocking when the stockers and, and the, the sales associates are stocking the counter.
>>neile: so every efficiency you can put in place, your team, look at that. >>ron: exactly. >>neile: so just to name a few. the labeling, we mentioned that. >>ron: mmhmm. >>neile: think like a consumer. don't let it happen in the
first place. >>ron: that's right. put it? >>neile: and then if it does happen remember you may lose that space and not get it back. so if you can, the quicker you can recover the better. >>neile: such good information.
ron, thank you so much for being here. we'll be right back. >>neile: visit us at 8thandwalton.com to learn how you can become a better partner with walmart. >>bentonville commerce. less than 1 mile from the walmart home office. you'll love the
convenience, amenities and customized options bentonville commerce offers. for more information or a tour, call 479-200-1112 today. >>are bookkeeping disputes a pain in the neck? take two aspirin and call us in the morning. 8th and walton. for a
needs assessment, custom training in a confidential setting and classes online and in person call 8th and walton. 479-715-6700 and feel better fast. to school and back to college, who better to have on the show than our friends from bic. that
brings me to our next guest which is linda palladino. thank you for being here today. >>linda: thank you. >>neile: and tom field. thank you for joining us. >>tom: thank you. >>neile: let's just jump right in. when we talk about the
stationery category, the rise in technology, how has bic been able to deal with that and really merge the two? >>tom: sure. technology continues to transform our classrooms today. however, handwriting and consumer engagement remain very
important. in fact, the stationery category has seen solid growth over the last year of 5% and has continued that positive momentum into 2016 up 4% year-to-date. >>neile: so you have this information. how do you then take it and continue to really
engage the consumer, if you will, 'cause you're dealing with all different age groups. >>linda: right. and we know that consumers are really omnichannel shoppers. they're in-store checking pricing, looking at other retailers. they're at home looking at online reviews
before they go to the store. we know that e-commerce is really growing. but it's interesting if you look at the stationery category, 9 in 10 consumers actually say for back-to-school supplies they're gonna be buying those in-store. so really brick and mortar is still so
important. and for bic it's important to reach consumers where they are. so if they're driving to the store they're gonna hear our ad on the radio. if they're in-store they'll see it on their phone. so it's really about reaching them where they are. but also having the
right message. so we know moms and dads are really passionate about their children and their education so we wanna make sure that we're reaching them with a message that resonates. and we have our bic fight for your write mission >>linda: which is, um, where
consumer can go online. they can pledge to celebrate handwriting. it's about turning boring into fun, having fun writing instruments. and consumers are really on board with that. we have over 129,000 consumers who have pledged to celebrate handwriting with us.
>>neile: oh, that's fantastic. you know, educators love that. moms love that. and if you're making it fun for kids then you're covering all spectrums. that's awesome! so we've got suppliers obviously watching today, and we always like to ask is there a piece of advice that
you might offer to other suppliers just to be aware of as they move forward? >>tom: sure. suppliers today are, are facing a rapidly changing retail environment. it's really key to get out ahead of that with joint business planning meetings
supported with consumer insights and behaviors. walmart continues to rely on their supplier base to be experts within their category and to, to deliver recommendations based on that expertise. um, at bic we're very proud of our strong relationship with walmart which
is anchored by strong synergies in our quality and value positions. >>neile: so is a good way to put it just be sure you're communicating with everyone across all platforms. is that good advice to offer? >>tom: absolutely.
>>neile: thank you both so much for being here today and sharing so much about bic and all the things that you're doing with our viewers. >>neile: nice to have you. we'll be right back. >>our guests enjoy staying at the 21c museum hotel and hosting
dinner, meetings, and product launches there. >>neile: that does it for this week's show. here are three key takeaways you may wanna jot down. no matter what your category remember make it fun. no matter what the product line, tell your story. also when
working with walmart remember build in good, better, best when dealing with your product line. and it's critical you stay in-stock. remember, when you lose that shelf space it's very difficult to get it back. i'm neile jones. thanks for joining us. we'll see you back
here next week.